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1
Small Influences with BIG Consequences: Consumer Decisions in the Wild
Small Influences with BIG Consequences: Consumer Decisions in the Wild
Cryder C, | Association for Consumer Research | 2011 ,
2
Small Influences with BIG Consequences: Consumer Decisions in the Wild
Small Influences with BIG Consequences: Consumer Decisions in the Wild
Cryder C, | Association for Consumer Research | 2011 ,
3
Wanting Versus Choosing: A Disconnect between What Moves Us and What We Prefer
Wanting Versus Choosing: A Disconnect between What Moves Us and What We Prefer
Cynthia Cryder, | Association for Consumer Research | 2010 ,
4
Emotional and Motivational Drivers of Our "Want" and "Should" Desires
Emotional and Motivational Drivers of Our "Want" and "Should" Desires
Cynthia Cryder, | Association for Consumer Research | 2010 ,
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