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1
Critical Incidents and the Impact of Satisfaction on Customer Share
Critical Incidents and the Impact of Satisfaction on Customer Share
Jenny van Doorn and Peter C. Verhoef, | American Marketing Association | 2008 ,
2
The Long-Term Stock Market Valuation of Customer Satisfaction
The Long-Term Stock Market Valuation of Customer Satisfaction
Lerzan Aksoy, | American Marketing Association | 2008 ,
3
Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
Eric (Er) Fang, | American Marketing Association | 2008 ,
4
Interfirm Relational Drivers of Customer Value
Interfirm Relational Drivers of Customer Value
Robert W. Palmatier, | American Marketing Association | 2008 ,
5
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
6
When Intelligence Is (Dys)Functional for Achieving Sales Performance : Frank D. Belschak, Arnold B. Bakker and Bart Dietz
When Intelligence Is (Dys)Functional for Achieving Sales Performance : Frank D. Belschak, Arnold B. Bakker and Bart Dietz
Willem J. Verbeke, | American Marketing Association | 2008 ,
7
Satisfaction, Complaint, and the Stock Value Gap
Satisfaction, Complaint, and the Stock Value Gap
Xueming Luo and Christian Homburg, | American Marketing Association | 2008 ,
8
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
Flora F. Gu, | American Marketing Association | 2008 ,
9
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
Alexander Krasnikov and Satish Jayachandran, | American Marketing Association | 2008 ,
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