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1
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
Piyush Kumar, | American Marketing Association | 2005 ,
2
Survival of the Fittest: The Multi-faceted Role of Fit in Co-branding
Survival of the Fittest: The Multi-faceted Role of Fit in Co-branding
Pruppers, R., | Association for Consumer Research | 2005 ,
3
Unnoticed Relationships: Do Consumers Experience Co-Branded Products?
Unnoticed Relationships: Do Consumers Experience Co-Branded Products?
Anders Bengtsson, | Association for Consumer Research | 2002 ,
4
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Xiao N, | Association for Consumer Research | 2011 ,
5
코브라, 2. - [비디오 녹화자료]
코브라, 2. - [비디오 녹화자료]
고틀리브, F.J., 688.2-고838코-VT | 대경프로덕션 | 1994 688.2-고838코-VT,
6
코브라 - [비디오 녹화자료]
코브라 - [비디오 녹화자료]
코스마토스, 죠지 P., 688.2-코58코-VT | SKC | 1988 688.2-코58코-VT,
7
킹코브라 - [비디오 녹화자료]
킹코브라 - [비디오 녹화자료]
힐렌브랜드, 스콧, 688.2-힐233키-DVD | 스펙트럼디브이디 | 2000 688.2-힐233키-DVD,
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