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1
Customer service on the Internet : building relationships, increasing loyalty, and staying competitive
Customer service on the Internet : building relationships, increasing loyalty, and staying competitive
Sterne, Jim, 326.181-S839c | John Wiley & Sons | 2000 326.181-S839c,
2
Marketing strategy
Marketing strategy
Ferrell , O. C., 326.181-F383m | Thomson/South-Western | 2005 326.181-F383m,
3
Strategic market management
Strategic market management
Aaker, David A., 326.181-A111s-안진홍 | John Wiley | 1998 326.181-A111s-안진홍,
4
All consumers are not created equal : thedifferential marketing strategy for brand loyalty and profits : Garth Hallberg.
All consumers are not created equal : thedifferential marketing strategy for brand loyalty and profits : Garth Hallberg.
Hallberg, Garth., 326.181-H182a | John Wiley & Sons | 1995 326.181-H182a,
5
Market driven strategy : processes for creating value
Market driven strategy : processes for creating value
Day, George S., 326.181-D273m-안진홍 | Free Press | 1990 326.181-D273m-안진홍,
6
Business-to-business Marketing : Strategic Resource Management and Cases
Business-to-business Marketing : Strategic Resource Management and Cases
Mahin, Philip W, 326.181-M214b | Allyn and Bacon | 1991 326.181-M214b,
7
Principles of Marketing Management
Principles of Marketing Management
Bagozzi, Richard P., 326.181-B148p | Science Research Associates | 1986 326.181-B148p,
8
Marketing Strategy and Plans
Marketing Strategy and Plans
Luck, David J, 326.181-L942m | Prentice Hall | 1985 326.181-L942m,
9
Promotional Strategy
Promotional Strategy
Engel, James F, 326.181-E57p | Business Publication | 1987 326.181-E57p,
10
Marketing Management : A Strategic Planning Approach
Marketing Management : A Strategic Planning Approach
Buell, Victor P, 326.181-B928m | McGraw Hill | 1984 326.181-B928m,
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