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1
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Yuping Liu and Rong Yang, | American Marketing Association | 2009 ,
2
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Ganesan and Yong Liu, | American Marketing Association | 2009 ,
3
Strategic Change Implementation and Performance Loss in the Front Lines
Strategic Change Implementation and Performance Loss in the Front Lines
Jun Ye, Detelina Marinova, | American Marketing Association | 2007 ,
4
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
Yuping Liu, | American Marketing Association | 2007 ,
5
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Yong Liu, | American Marketing Association | 2006 ,
6
When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Yuhong Wu, | American Marketing Association | 2004 ,
7
Coordinated motion control of moving gantry stages for precision applications based on an observer-augmented composite controller
Coordinated motion control of moving gantry stages for precision applications based on an observer-augmented composite controller
Kok Kiong Tan, | Institute of Electrical and Electronics Engineers | 2004 ,
8
Variable structure-based nonlinear missile guidance/autopilot design with highly maneuverable actuators
Variable structure-based nonlinear missile guidance/autopilot design with highly maneuverable actuators
Fu-Kuang Yeh, | Institute of Electrical and Electronics Engineers | 2004 ,
9
Dual-driver standing wave tube: acoustic impedance matching with robust repetitive control
Dual-driver standing wave tube: acoustic impedance matching with robust repetitive control
Yaoyu Li, | Institute of Electrical and Electronics Engineers | 2004 ,
10
Robust Optimal Design of Unstable Valves.
Robust Optimal Design of Unstable Valves.
QingHui Yuan, | Institute of Electrical and Electronics Engineers | 2007 ,
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