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The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing
The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing
Wilson, A.E, | Association for Consumer Research | 2008 ,
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A Structural Look At Consumer Innovativeness and Self-Congruence In New Product Purchases
A Structural Look At Consumer Innovativeness and Self-Congruence In New Product Purchases
Cowart, K. O, | Association for Consumer Research | 2007 ,
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