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1
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Katherine White and John Peloza, | American Marketing Association | 2009 ,
2
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. Schlosser, | American Marketing Association | 2006 ,
3
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
J. Chris White, | American Marketing Association | 2003 ,
4
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
P. Rajan Varadarajan, | American Marketing Association | 2001 ,
5
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Katherine N. Lemon, | American Marketing Association | 2002 ,
6
Effects of electromagnetic interference on controller-computer upsets and system stability
Effects of electromagnetic interference on controller-computer upsets and system stability
Hagbae Kim, | Institute of Electrical and Electronics Engineers | 2000 ,
7
EUCS test–retest reliability in representational model decision support systems
EUCS test–retest reliability in representational model decision support systems
R. McHaney, | North-Holland | 1999 ,
8
Home Ownership: Crime and the Tipping and Trapping Processes
Home Ownership: Crime and the Tipping and Trapping Processes
White, G. F., | Sage Publications | 2001 ,
9
The Role of Facility Managers in the Diffusion of Organizational Telecommuting
The Role of Facility Managers in the Diffusion of Organizational Telecommuting
Karnowski, S., | Sage Publications | 2002 ,
10
Strategic, Cost, and Performance Management in the Coast Guard and Federal Environment
Strategic, Cost, and Performance Management in the Coast Guard and Federal Environment
White, L. R., | Warren, Gorham and Lamont | 2005 ,
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