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1
Undermining Self-regulation Ability as a Means of Reducing Resistance to Persuasion
Undermining Self-regulation Ability as a Means of Reducing Resistance to Persuasion
Wheeler S. C,, | Association for Consumer Research | 2004 ,
2
From First to Second Generation: Moderated Nonconscious Behavior Effects
From First to Second Generation: Moderated Nonconscious Behavior Effects
Wheeler, S. C., | Association for Consumer Research | 2007 ,
3
You and We: Causal Effects of Minor Language Variations on Brand Perceptions
You and We: Causal Effects of Minor Language Variations on Brand Perceptions
Aner Sela, | Association for Consumer Research | 2010 ,
4
You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands
You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands
Sela, A, | Association for Consumer Research | 2008 ,
5
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
Gao, L, | Association for Consumer Research | 2008 ,
6
Automatic Heart and Automatic Mind: Nonconscious Affective and Cognitive Influences on Consumer Behavior
Automatic Heart and Automatic Mind: Nonconscious Affective and Cognitive Influences on Consumer Behavior
Maimaran, M, | Association for Consumer Research | 2007 ,
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