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Stefan Stremersch and Walter Van Dyck, | American Marketing Association | 2009 ,
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Rajkumar Venkatesan, | American Marketing Association | 2004 ,
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Kathleen Seiders, | American Marketing Association | 2005 ,
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Yuhong Wu, | American Marketing Association | 2004 ,
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Werner J. Reinartz, | American Marketing Association | 2003 ,
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Daniel Fontaine, | Institute of Electrical and Electronics Engineers | 2004 ,
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Great Neck Publishing [, ]