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1
Convergent Products : What Functionalities Add More Value to the Base?
Convergent Products : What Functionalities Add More Value to the Base?
Tripat Gill, | American Marketing Association | 2008 ,
2
Effect of Cultural Distance on Customer Service Satisfaction : A Theoretical Framework and Research Agenda
Effect of Cultural Distance on Customer Service Satisfaction : A Theoretical Framework and Research Agenda
C. Fritz Reichert, | Association for Consumer Research | 2004 ,
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