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1
Why do consumers Talk, Does Anyone Listen, and What Happens?
Why do consumers Talk, Does Anyone Listen, and What Happens?
Andrew Stephen, | Association for Consumer Research | 2010 ,
2
Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect
Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect
Jarnebrant, P, | Association for Consumer Research | 2007 ,
3
Affective Evaluations Are More Ordinal
Affective Evaluations Are More Ordinal
Pham M.T, | Association for Consumer Research | 2011 ,
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