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1
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
2
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Shuba Srinivasan, | American Marketing Association | 2008 ,
3
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Raji Srinivasan, | American Marketing Association | 2006 ,
4
The Emergence of Dominant Designs
The Emergence of Dominant Designs
Raji Srinivasan, | American Marketing Association | 2006 ,
5
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
6
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Raji Srinivasan, | American Marketing Association | 2002 ,
7
Beyond EDI: Impact of Continuous Replenishment Program (CRP) Between a Manufacturer and Its Retailers
Beyond EDI: Impact of Continuous Replenishment Program (CRP) Between a Manufacturer and Its Retailers
Srinivasan Raghunathan,, | Informs | 2001 ,
8
Internet Auction Features as Quality Signals
Internet Auction Features as Quality Signals
Shibo Li, | American Marketing Association | 2009 ,
9
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
10
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
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