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1
Non-consequential Reasoning in Hedonic and Utilitarian Consumption Decisions
Non-consequential Reasoning in Hedonic and Utilitarian Consumption Decisions
Smarandescu, L., | Association for Consumer Research | 2006 ,
2
Consumer Weighting of Hedonic and Utilitarian Dimensions across Judgments
Consumer Weighting of Hedonic and Utilitarian Dimensions across Judgments
Smarandescu, L, | Association for Consumer Research | 2007 ,
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