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1
Consumption in Soap Operas from Brazil, New Zealand, and the U.S.: Production, Products, and Process
Consumption in Soap Operas from Brazil, New Zealand, and the U.S.: Production, Products, and Process
Russell, C. A., | Association for Consumer Research | 2006 ,
2
Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms
Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms
Russell, C. A., | Association for Consumer Research | 2005 ,
3
Barbara Stern's Legacy to Consumer Research
Barbara Stern's Legacy to Consumer Research
Russell C.A, | Association for Consumer Research | 2011 ,
4
"Paradigms Regained": Humanities Theory and Empirical Research
"Paradigms Regained": Humanities Theory and Empirical Research
Stern, B., | Association for Consumer Research | 2001 ,
5
Consumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects
Consumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects
Cristel Antonia Russell., | Myron E. Sharpe | 2006 ,
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