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1
The Impact of Mixed Consumption Emotions on Relationship Quality
The Impact of Mixed Consumption Emotions on Relationship Quality
Ruth, J. A., | Association for Consumer Research | 2001 ,
2
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Madhu Viswanathan, | American Marketing Association | 2010 ,
3
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Ruth N. Bolton, | American Marketing Association | 2008 ,
4
Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”
Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”
Ruth N. Bolton, | American Marketing Association | 2004 ,
5
Price-Based Global Market Segmentation for Services
Price-Based Global Market Segmentation for Services
Ruth N. Bolton, | American Marketing Association | 2003 ,
6
From the Editor
From the Editor
Ruth N. Bolton, | American Marketing Association | 2003 ,
7
Nonlinear and Noncompensatory Models in User Information Satisfaction Measurement
Nonlinear and Noncompensatory Models in User Information Satisfaction Measurement
Vikram Sethi, | Informs | 1999 ,
8
Empowering Persons with Disabilities with Decision-Support Technology
Empowering Persons with Disabilities with Decision-Support Technology
Hine, M. J., | Association for Computing Machinery | 2004 ,
9
Trade and direct investment in producer services and the domestic market for expertise
Trade and direct investment in producer services and the domestic market for expertise
Markusen, J., | Blackwell Publishing | 2005 ,
10
An Exploration of Social Influence on Dyadic Giving
An Exploration of Social Influence on Dyadic Giving
T.M. Lowrey, | Association for Consumer Research | 2004 ,
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