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1
Why Consumption Vision? Understating Consumer Value in Anticipatory Consumption Imaging
Why Consumption Vision? Understating Consumer Value in Anticipatory Consumption Imaging
C.L. Christensen, | Association for Consumer Research | 2004 ,
2
I Know a ``Guy'': The Consequences of Using Social Capital to Facilitate Consumption Experiences
I Know a ``Guy'': The Consequences of Using Social Capital to Facilitate Consumption Experiences
Johnson, B, | Association for Consumer Research | 2008 ,
3
Choice with Inference is Different From Choice without Inference
Choice with Inference is Different From Choice without Inference
Gunasti, K, | Association for Consumer Research | 2008 ,
4
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
Gunasti, K, | Association for Consumer Research | 2008 ,
5
Choice With Inference is Different from Choice without Inference
Choice With Inference is Different from Choice without Inference
Gunasti, K, | Association for Consumer Research | 2007 ,
6
How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences
How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences
Gunasti, K, | Association for Consumer Research | 2007 ,
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