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1
Exploring Impulse Purchasing on the Experience of Risk
Exploring Impulse Purchasing on the Experience of Risk
S. Rao Madhavaram, | Association for Consumer Research | 2004 ,
2
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, | American Marketing Association | 2010 ,
3
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
4
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Ramesh K. S. Rao and Neeraj Bharadwaj, | American Marketing Association | 2008 ,
5
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, | American Marketing Association | 2004 ,
6
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
Amna Kirmani and Akshay R. Rao, | American Marketing Association | 2000 ,
7
New results for self-sensing active magnetic bearings using modulation approach.
New results for self-sensing active magnetic bearings using modulation approach.
Alexandre Schammass, | Institute of Electrical and Electronics Engineers | 2005 ,
8
Robust control of input limited smart structural systems.
Robust control of input limited smart structural systems.
Sridhar Sana, | Institute of Electrical and Electronics Engineers | 2001 ,
9
Research Note—A Value-at-Risk Approach to Information Security Investment
Research Note—A Value-at-Risk Approach to Information Security Investment
Jingguo Wang, | Informs | 2008 ,
10
Toward an Integration of Agent- and Activity-Centric Approaches in Organizational Process Modeling: Incorporating Incentive Mechanisms
Toward an Integration of Agent- and Activity-Centric Approaches in Organizational Process Modeling: Incorporating Incentive Mechanisms
T. S. Raghu, | Informs | 2004 ,
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