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1
The Mediating Role of Arousal in Brand Commitment
The Mediating Role of Arousal in Brand Commitment
Raju, S., | Association for Consumer Research | 2006 ,
2
Responding to Ethical and Competence Failures
Responding to Ethical and Competence Failures
Raju, S, | Association for Consumer Research | 2008 ,
3
The Process by Which Brand Committed Consumers Evaluate Competitive Brands: The Case for Similarity and Dissimilarity Testing
The Process by Which Brand Committed Consumers Evaluate Competitive Brands: The Case for Similarity and Dissimilarity Testing
Raju, S, | Association for Consumer Research | 2007 ,
4
Brand Commitment and Size of the Consideration Set
Brand Commitment and Size of the Consideration Set
Raju, S., | Association for Consumer Research | 2005 ,
5
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
6
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Sekar Raju, | American Marketing Association | 2010 ,
7
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
8
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Sekar Raju, | Association for Consumer Research | 2002 ,
9
The Effects of Brand Commitment on the Evaluation of Competitive Brands
The Effects of Brand Commitment on the Evaluation of Competitive Brands
Sekar Raju, | Association for Consumer Research | 2002 ,
10
To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets
To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets
Priyali Rajagopal, | Association for Consumer Research | 2002 ,
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