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1
Special Session Summary Style and Metaphor in Visual Persuasion
Special Session Summary Style and Metaphor in Visual Persuasion
Rajeev Batra, | Association for Consumer Research | 2002 ,
2
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
Rik Pieters, | American Marketing Association | 2010 ,
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