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1
The Priming Effects of Counterfactual Thinking
The Priming Effects of Counterfactual Thinking
Rajagopal, P., | Association for Consumer Research | 2005 ,
2
Consumer Categorization and Evaluation of Ambiguous Products
Consumer Categorization and Evaluation of Ambiguous Products
Rajagopal, P., | Association for Consumer Research | 2005 ,
3
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Sekar Raju, | American Marketing Association | 2010 ,
4
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
5
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
6
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Rajagopal Raghunathan, | American Marketing Association | 2006 ,
7
Competition Among Virtual Communities and User Valuation : The Case of Investing-Related Communities
Competition Among Virtual Communities and User Valuation : The Case of Investing-Related Communities
Bin Gu, | Informs | 2007 ,
8
Information Flow Parameters for Managing Organizational Processes
Information Flow Parameters for Managing Organizational Processes
Krovi, R., | Association for Computing Machinery | 2003 ,
9
A Relationship Perspective on IT Outsourcing
A Relationship Perspective on IT Outsourcing
Kishore, R., | Association for Computing Machinery | 2003 ,
10
Nonverbal Cues-based First Impressions : What Can Static Images of Salespeople Tell Us About their Success at Selling?
Nonverbal Cues-based First Impressions : What Can Static Images of Salespeople Tell Us About their Success at Selling?
Rebecca E. Walker, | Association for Consumer Research | 2004 ,
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