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1
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Katherine White and John Peloza, | American Marketing Association | 2009 ,
2
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
3
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Remco Prins, | American Marketing Association | 2007 ,
4
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Paul N. Bloom, | American Marketing Association | 2000 ,
5
Design of a gain scheduling controller for knee-joint angle control by using functional electrical stimulation.
Design of a gain scheduling controller for knee-joint angle control by using functional electrical stimulation.
Fabio Previdi, | Institute of Electrical and Electronics Engineers | 2003 ,
6
Constrained nonlinear control allocation with singularity avoidance using sequential quadratic programming
Constrained nonlinear control allocation with singularity avoidance using sequential quadratic programming
Tor Arne Johansen, | Institute of Electrical and Electronics Engineers | 2004 ,
7
Robust control reconfiguration of a thermal process with multiple operating modes.
Robust control reconfiguration of a thermal process with multiple operating modes.
Philippe Charbonnaud, | Institute of Electrical and Electronics Engineers | 2003 ,
8
Potential Research Space in MIS : A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation
Potential Research Space in MIS : A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation
Pierre Berthon, | Informs | 2002 ,
9
Leveraging the Global Information Revolution for Economic Development: Singapore's Evolving Information Industry Strategy
Leveraging the Global Information Revolution for Economic Development: Singapore's Evolving Information Industry Strategy
Poh-Kam Wong, | Informs | 1998 ,
10
Hypoglycemic Effects of Fermented Chaga Mushroom(Inonotus obliquus) in the Diabetic Otsuka Long-Evans Tokushima Fatty(OLETF) Rat
Hypoglycemic Effects of Fermented Chaga Mushroom(Inonotus obliquus) in the Diabetic Otsuka Long-Evans Tokushima Fatty(OLETF) Rat
Jae-Young Cha, | 한국식품과학회 | 2006 ,
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