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Understanding consumer decision making : the means-end approach to marketing and advertising strategy
Understanding consumer decision making : the means-end approach to marketing and advertising strategy
Reynolds,Thomas J., 321.89-R466u | Lawrence Erlbaum | 2001 321.89-R466u,
2
Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
Peter, J. Paul., 326.18-P478c | McGraw-Hill | 2002 326.18-P478c,
3
Consumer behavior : marketing strategy perspectives
Consumer behavior : marketing strategy perspectives
Peter, J. Paul., 321.89-P478c-안진홍 | Irwin | 1987 321.89-P478c-안진홍,
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