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"Et Tu, Brutus?": A Case for Consumer Skepticism and Backlash Product Placements
"Et Tu, Brutus?": A Case for Consumer Skepticism and Backlash Product Placements
N. Bhatnagar, | Association for Consumer Research | 2004 ,
2
Smoke Gets in Your Eyes: The Stigmatization of Smokers
Smoke Gets in Your Eyes: The Stigmatization of Smokers
Thomas, N., | Association for Consumer Research | 2006 ,
3
The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements
The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements
Bhatnagar, N, | Association for Consumer Research | 2008 ,
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