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1
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Ty Henderson, | American Marketing Association | 2010 ,
2
Understanding Preference Revision and Concession in Joint Decisions
Understanding Preference Revision and Concession in Joint Decisions
H. Onur Bodur, | Association for Consumer Research | 2002 ,
3
Optimality Conditions and an Algorithm for Linear-Quadratic Bilevel Programming
Optimality Conditions and an Algorithm for Linear-Quadratic Bilevel Programming
Neelam Malhotra, S. R. Arora, | 한국경영과학회 | 2001 ,
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