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The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions
The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions
Moore, D.J, | Association for Consumer Research | 2008 ,
2
When Do Product Descriptions Stimulate Craving and Desire for Guilty Pleasures?
When Do Product Descriptions Stimulate Craving and Desire for Guilty Pleasures?
Moore, D. J., | Association for Consumer Research | 2005 ,
3
Affect Intensity, Gender and the Expression of Response to Advertising Appeals
Affect Intensity, Gender and the Expression of Response to Advertising Appeals
D.J. Moore, | Association for Consumer Research | 2004 ,
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