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1
The Warm Glow Heuristic: When Liking Leads to Familiarity
The Warm Glow Heuristic: When Liking Leads to Familiarity
Monin, B., | Association for Consumer Research | 2005 ,
2
Fluency Effects on Form vs. Content: Rhyming Makes Information Seem True"
Fluency Effects on Form vs. Content: Rhyming Makes Information Seem True"
Skurnik, I., | Association for Consumer Research | 2005 ,
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