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1
Bipolar Scales Mask Loss Aversion
Bipolar Scales Mask Loss Aversion
McGraw, A.P, | Association for Consumer Research | 2008 ,
2
Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses
Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses
McGraw, A.P, | Association for Consumer Research | 2008 ,
3
Moral Flexibility in Consumer Judgment and Choice
Moral Flexibility in Consumer Judgment and Choice
Bartels D, | Association for Consumer Research | 2011 ,
4
Make a Funny: Humor Production and the Benign Violation Theory
Make a Funny: Humor Production and the Benign Violation Theory
Leonard B, | Association for Consumer Research | 2011 ,
5
The Limits of Fungibility: Relational Schemata and the Value of Things
The Limits of Fungibility: Relational Schemata and the Value of Things
A. Peter McGraw, | Association for Consumer Research | 2002 ,
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