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1
Sequentially Rationalizable Choice
Sequentially Rationalizable Choice
Manzini, P., | American Economic Assn | 2007 ,
2
The Decline of Conceptual Articles and Implications for Knowledge Development
The Decline of Conceptual Articles and Implications for Knowledge Development
Manjit S. Yadav, | American Marketing Association | 2010 ,
3
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
4
Preventing Digital Music Piracy : The Carrot or the Stick?
Preventing Digital Music Piracy : The Carrot or the Stick?
Rajiv K. Sinha and Naomi Mandel, | American Marketing Association | 2008 ,
5
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, | American Marketing Association | 2004 ,
6
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
7
Managing the Future: CEO Attention and Innovation Outcomes
Managing the Future: CEO Attention and Innovation Outcomes
Manjit S. Yadav, | American Marketing Association | 2007 ,
8
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Monitoring the Dynamics of Brand Equity Using Store-Level Data
S. Sriram, | American Marketing Association | 2007 ,
9
Uphill or Downhill? Locating the Firm on a Profit Function
Uphill or Downhill? Locating the Firm on a Profit Function
Murali K. Mantrala, | American Marketing Association | 2007 ,
10
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Sungwook Min, | American Marketing Association | 2006 ,
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