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1
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
Jan Wieseke, | American Marketing Association | 2009 ,
2
Marketing under Uncertainty : The Logic of an Effectual Approach
Marketing under Uncertainty : The Logic of an Effectual Approach
Stuart Read, | American Marketing Association | 2009 ,
3
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
4
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
5
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
6
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
7
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Sonya A. Grier, | American Marketing Association | 2006 ,
8
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
X. Michael Song, | American Marketing Association | 2000 ,
9
Adaptive control of an autonomous underwater vehicle: experimental results on ODIN
Adaptive control of an autonomous underwater vehicle: experimental results on ODIN
Gianluca Antonelli, | Institute of Electrical and Electronics Engineers | 2001 ,
10
An Instrumentation System Applied to Formation Flight
An Instrumentation System Applied to Formation Flight
Walton R. Williamson, | Institute of Electrical and Electronics Engineers | 2007 ,
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