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1
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Yuping Liu and Rong Yang, | American Marketing Association | 2009 ,
2
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
J. Jos̆ko Brakus, | American Marketing Association | 2009 ,
3
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Ganesan and Yong Liu, | American Marketing Association | 2009 ,
4
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
5
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
6
Nonlinear control experiments on an axial flow compressor
Nonlinear control experiments on an axial flow compressor
Daniel Fontaine, | Institute of Electrical and Electronics Engineers | 2004 ,
7
Fuel-injection control system design and experiments of a diesel engine.
Fuel-injection control system design and experiments of a diesel engine.
Yuanchun Li, | Institute of Electrical and Electronics Engineers | 2003 ,
8
Fuel-efficient rudder and propeller control allocation for marine craft: experiments with a model ship.
Fuel-efficient rudder and propeller control allocation for marine craft: experiments with a model ship.
Karl-Petter Lindegaard, | Institute of Electrical and Electronics Engineers | 2003 ,
9
Extremum seeking control of a tunable thermoacoustic cooler.
Extremum seeking control of a tunable thermoacoustic cooler.
Yaoyu Li, | Institute of Electrical and Electronics Engineers | 2005 ,
10
Experimentation of melting kinetics control in a convective food thawing process.
Experimentation of melting kinetics control in a convective food thawing process.
Michael Di Loreto, | Institute of Electrical and Electronics Engineers | 2005 ,
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