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1
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2010 ,
2
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2005 ,
3
A Politics of Difference versus a Politics of Equality: Do Constitutions Matter?
A Politics of Difference versus a Politics of Equality: Do Constitutions Matter?
Lambert, P.A., | Comparative Politics | 2009 ,
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