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1
The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program
The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program
Kwong, J.Y.Y, | Association for Consumer Research | 2008 ,
2
Consumers' Evaluation After a Service Encounter: The Effects of the Actions of Company Unrelated Party
Consumers' Evaluation After a Service Encounter: The Effects of the Actions of Company Unrelated Party
Kwong, J.Y.Y, | Association for Consumer Research | 2008 ,
3
How Consumers Are Affected by the Framing of Numerical Information
How Consumers Are Affected by the Framing of Numerical Information
Kwong, J. Y. Y, | Association for Consumer Research | 2007 ,
4
What do Rats Think While They Run? Goal Distance and Cognitive Effort Acceleration
What do Rats Think While They Run? Goal Distance and Cognitive Effort Acceleration
Cheng, S. Y. Y, | Association for Consumer Research | 2007 ,
5
Promoting the Effective Use of Counterfactual Generation to Tackle Negative Consumption
Promoting the Effective Use of Counterfactual Generation to Tackle Negative Consumption
Ho C.K.Y, | Association for Consumer Research | 2011 ,
6
The Effect of Construal Matching on Consumers' Evaluative Judgments
The Effect of Construal Matching on Consumers' Evaluative Judgments
Wong S.Y.N, | Association for Consumer Research | 2011 ,
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