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1
Mediated resistance
Mediated resistance
Joseph, C. A, | Pergamon | 2001 ,
2
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
3
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
4
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
5
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
6
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Pamela W. Henderson, | American Marketing Association | 2004 ,
7
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Paul N. Bloom, | American Marketing Association | 2000 ,
8
On the Optimality of Delegating Pricing Authority to the Sales Force
On the Optimality of Delegating Pricing Authority to the Sales Force
Kissan Joseph, | American Marketing Association | 2001 ,
9
Buyer-Supplier Relationships and Customer Firm Costs
Buyer-Supplier Relationships and Customer Firm Costs
Joseph P. Cannon and Christian Homburg, | American Marketing Association | 2001 ,
10
Reducing Assortment : An Attribute-Based Approach
Reducing Assortment : An Attribute-Based Approach
Peter Boatwright and Joseph C. Nunes, | American Marketing Association | 2001 ,
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