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1
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
Joann Peck, | American Marketing Association | 2006 ,
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Persuasion and Haptic properies : There's more to touch than meets the eye
Persuasion and Haptic properies : There's more to touch than meets the eye
Joann Peck, | Association for Consumer Research | 2004 ,
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