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1
Corporate Social Responsibility: A Consumer Perspective
Corporate Social Responsibility: A Consumer Perspective
J.G. Klein, | Association for Consumer Research | 2004 ,
2
The Role of Corporate Social Responsibility in Consumer's Attributions and Brand Evaluations After a Product-Harm Crisis
The Role of Corporate Social Responsibility in Consumer's Attributions and Brand Evaluations After a Product-Harm Crisis
N. Dawar, | Association for Consumer Research | 2004 ,
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