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1
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
J. Jeffrey Inman, | American Marketing Association | 2009 ,
2
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
3
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M. Stilley, | American Marketing Association | 2010 ,
4
The Influence of Incidental Affect on Consumers' Food Intake
The Influence of Incidental Affect on Consumers' Food Intake
Nitika Garg, Brian Wansink, | American Marketing Association | 2007 ,
5
How Friends Promote Consumer Spending
How Friends Promote Consumer Spending
Didem Kurt, | Association for Consumer Research | 2010 ,
6
The Who in Regret: How Psychological Closeness Affects Regret and Social Distancing
The Who in Regret: How Psychological Closeness Affects Regret and Social Distancing
Karen P. Winterich, | Association for Consumer Research | 2010 ,
7
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M. Stilley, | Association for Consumer Research | 2010 ,
8
The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
Maureen Morrin, | Association for Consumer Research | 2010 ,
9
Can pictures in advertisements curb consumption?
Can pictures in advertisements curb consumption?
Meng Shu, | Association for Consumer Research | 2010 ,
10
A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
Kalpesh kaushik desai, | Association for Consumer Research | 2010 ,
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