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A Fuller Understanding of Product and Brand Relationships: Antecedents, Dimensions, and Consequences
Irwin, J. R.,
| Association for Consumer Research |
2001
,
2
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Irwin, Judith W, 747.4-I72p
| Prentice-Hall |
1989
747.4-I72p,
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Michael G. Luchs,
| American Marketing Association |
2010
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6
Xun Wang,
| Institute of Electrical and Electronics Engineers |
2008
,
7
Irwin P. Levin,
| Association for Consumer Research |
2004
,
8
J.K. Goodman,
| Association for Consumer Research |
2004
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Irwin, D.A.,
| american economic association |
2010
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Ward, M.K,
| Association for Consumer Research |
2008
,
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Автор
- Kolb, David A (2+)
- Langbein, Laura Irwin (2+)
- Stokols, Daniel (2+)
- Goodman, J. K. (1+)
- Gershoff A (1+)
Издатель
- Association for Consumer Research (12+)
- John Wiley & Sons (4+)
- Prentice Hall (4+)
- Prentice-Hall (3+)
- Oxford University Press (2+)
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