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1
Social Identity and the Service—Profit Chain
Social Identity and the Service—Profit Chain
Christian Homburg, | American Marketing Association | 2009 ,
2
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
3
Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge
Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge
Christian Homburg, | American Marketing Association | 2009 ,
4
Managing Dynamics in a Customer Portfolio
Managing Dynamics in a Customer Portfolio
Christian Homburg, | American Marketing Association | 2009 ,
5
How Brand Community Practices Create Value
How Brand Community Practices Create Value
Hope Jensen Schau, | American Marketing Association | 2009 ,
6
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
7
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
8
Satisfaction, Complaint, and the Stock Value Gap
Satisfaction, Complaint, and the Stock Value Gap
Xueming Luo and Christian Homburg, | American Marketing Association | 2008 ,
9
Configurations of Marketing and Sales : A Taxonomy
Configurations of Marketing and Sales : A Taxonomy
Christian Homburg, | American Marketing Association | 2008 ,
10
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Christian Homburg, | American Marketing Association | 2011 ,
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