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1
Development of an Instrument for Measuring Consumers' Perception of Atmosphere
Development of an Instrument for Measuring Consumers' Perception of Atmosphere
Heide, M, | Association for Consumer Research | 2008 ,
2
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
3
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Jan B. Heide, | American Marketing Association | 2006 ,
4
Relationship Governance in a Supply Chain Network
Relationship Governance in a Supply Chain Network
Kenneth H. Wathne, | American Marketing Association | 2004 ,
5
Plural Governance in Industrial Purchasing
Plural Governance in Industrial Purchasing
Jan B. Heide, | American Marketing Association | 2003 ,
6
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
7
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
8
Seeing anthropology : cultural anthropology through film
Seeing anthropology : cultural anthropology through film
Heider,Karl G., 331.5-H465s-VT | Allyn and Bacon | 2001 331.5-H465s-VT,
9
Seeing anthropology : cultural anthropology through film
Seeing anthropology : cultural anthropology through film
Heider, Karl G., 331.5-H465s-안진홍 | Allyn and Bacon | 2001 331.5-H465s-안진홍,
10
Unterwegs zur sprache
Unterwegs zur sprache
Heidegger, Martin, 701.01-H465u | Neske | 1975 701.01-H465u,
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