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1
Customer Reactions to Service Separation
Customer Reactions to Service Separation
Hean Tat Keh, | American Marketing Association | 2010 ,
2
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
3
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
Frank Q. Fu, | American Marketing Association | 2010 ,
4
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
Bruce Cooil, | American Marketing Association | 2007 ,
5
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Daniel J. Howard, | American Marketing Association | 2006 ,
6
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Jan B. Heide, | American Marketing Association | 2006 ,
7
Relationship Governance in a Supply Chain Network
Relationship Governance in a Supply Chain Network
Kenneth H. Wathne, | American Marketing Association | 2004 ,
8
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
9
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
10
A Configurational Perspective on Key Account Management
A Configurational Perspective on Key Account Management
Christian Homburg, | American Marketing Association | 2002 ,
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