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1
Monster or Motivator? Understanding and Taming Consumer Envy
Monster or Motivator? Understanding and Taming Consumer Envy
Cait poynor, | Association for Consumer Research | 2010 ,
2
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
McFerran, B, | Association for Consumer Research | 2008 ,
3
Misrepresentation in the Consumer Context
Misrepresentation in the Consumer Context
Jaideep Sengupta, | Association for Consumer Research | 2002 ,
4
Promiscuous or Confident?: Attitudinal Ambivalence Towards Condom Purchase
Promiscuous or Confident?: Attitudinal Ambivalence Towards Condom Purchase
Dahl, D. W., | Association for Consumer Research | 2003 ,
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