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1
The Incremental Utility of Adding New Functionalities to Products: The Role of Goal Congruence and Perceived Brand Quality
The Incremental Utility of Adding New Functionalities to Products: The Role of Goal Congruence and Perceived Brand Quality
Gill, T, | Association for Consumer Research | 2008 ,
2
Composite Products as Conceptual Combinations: Combinatorial Processes and Brand Evaluative Effects
Composite Products as Conceptual Combinations: Combinatorial Processes and Brand Evaluative Effects
Gill, T., | Association for Consumer Research | 2001 ,
3
Convergent Products : What Functionalities Add More Value to the Base?
Convergent Products : What Functionalities Add More Value to the Base?
Tripat Gill, | American Marketing Association | 2008 ,
4
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2010 ,
5
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Stephanie Dellande, | American Marketing Association | 2004 ,
6
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2005 ,
7
A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Pierre Chandon, | American Marketing Association | 2000 ,
8
Cancellation of Biodynamic Feedthrough in Vehicle Control Tasks.
Cancellation of Biodynamic Feedthrough in Vehicle Control Tasks.
Szabolcs Sövényi, | Institute of Electrical and Electronics Engineers | 2007 ,
9
Application of iterative learning control to an exothermic semibatch chemical reactor
Application of iterative learning control to an exothermic semibatch chemical reactor
Mouhiba Mezghani, | Institute of Electrical and Electronics Engineers | 2002 ,
10
Microbial Production of Flavors for the Food Industry. A Case Study on the Production of Gamma-decalactone, the Key Compound of Peach Flavor, by the Yeasts Sporidiobolus sp
Microbial Production of Flavors for the Food Industry. A Case Study on the Production of Gamma-decalactone, the Key Compound of Peach Flavor, by the Yeasts Sporidiobolus sp
Laurent Dufosse, | 한국식품과학회 | 2002 ,
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