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1
Catching More Flies with Vinegar: The Ironic Effect of Product-Specific Search Cost on Consumer Choice
Catching More Flies with Vinegar: The Ironic Effect of Product-Specific Search Cost on Consumer Choice
Ge X, | Association for Consumer Research | 2011 ,
2
Radical Innovation across Nations: The Preeminence of Corporate Culture
Radical Innovation across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, | American Marketing Association | 2009 ,
3
Guest Editorial : Is Marketing Academia Losing Its Way?
Guest Editorial : Is Marketing Academia Losing Its Way?
David J. Reibstein, | American Marketing Association | 2009 ,
4
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Peter T.L. Popkowski Leszczyc, | American Marketing Association | 2010 ,
5
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
David R. Bell, | American Marketing Association | 2011 ,
6
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
7
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
8
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
9
Profiting from Partial Allowance of Ticket Resale
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, | American Marketing Association | 2007 ,
10
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
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1
CollegeXpress Magazine
Careers & Colleges Magazine [, ]
2
Teaching Exceptional Children
Council for Exceptional Children [, ]
3
Yulgok`s selection of Prose & Poety On Mt. Keumgang Exploration
(사)율곡연구원(구 사단법인 율곡학회) [동양철학·사상, ]