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1
A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood
A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood
Gangseog Ryu, | American Marketing Association | 2007 ,
2
Negative Word-of-Mouth : Self-Construal and Image impairment Concern
Negative Word-of-Mouth : Self-Construal and Image impairment Concern
Yinlong Zhang, | Association for Consumer Research | 2010 ,
3
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
Zhang, Y., | Association for Consumer Research | 2005 ,
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