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Effect of Manufacturer Reputation, Retailer Reputation and Product Warranty on Consumer Judgments of Product Quality: a Cue Diagnosticity Framework
Effect of Manufacturer Reputation, Retailer Reputation and Product Warranty on Consumer Judgments of Product Quality: a Cue Diagnosticity Framework
Devavrat Purohit, | Association for Consumer Research | 2002 ,
2
Imagine Yourself in This Patient's Shoes: The "Identifiable Patient" and Health Threat
Imagine Yourself in This Patient's Shoes: The "Identifiable Patient" and Health Threat
Adriana Samper, | Association for Consumer Research | 2010 ,
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