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1
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
John C. Kozup, | American Marketing Association | 2003 ,
2
The moderating effect of context on consumer evaluations of restaurant Menu Items
The moderating effect of context on consumer evaluations of restaurant Menu Items
Scot Burton, | Association for Consumer Research | 2004 ,
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