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1
Sustained Consumer Fascination
Sustained Consumer Fascination
Corus, C, | Association for Consumer Research | 2007 ,
2
The "What the Hell Effect" Scale : measuring Post-failure sequential self-Control choice tendencies
The "What the Hell Effect" Scale : measuring Post-failure sequential self-Control choice tendencies
Yael Zemack-Rugar, | Association for Consumer Research | 2010 ,
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