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1
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Chandran, S., | Association for Consumer Research | 2006 ,
2
Using Construal Level Theory to Uncover Cognitive Drivers of Decisions for the Future
Using Construal Level Theory to Uncover Cognitive Drivers of Decisions for the Future
Chandran, S., | Association for Consumer Research | 2005 ,
3
If it's a Question of Life and Death Does "How Often" Matter? Frequency Judgments in Affectively Valenced Messages
If it's a Question of Life and Death Does "How Often" Matter? Frequency Judgments in Affectively Valenced Messages
Chandran, S., | Association for Consumer Research | 2001 ,
4
Bidders' Regret in Auctions
Bidders' Regret in Auctions
Du, S., | Association for Consumer Research | 2006 ,
5
Distance Lends Structure to the View: Temporal Construal and Value Perceptions
Distance Lends Structure to the View: Temporal Construal and Value Perceptions
Thomas, M., | Association for Consumer Research | 2005 ,
6
The Price of "Free"-dom : Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of "Free"-dom : Consumer Sensitivity to Promotions with Negative Contextual Influences
Sucharita Chandran., | University of Chicago Press | 2006 ,
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