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1
Betrayal Aversion: Evidence from Brazil, China, Oman, Switzerland, Turkey, and the United States: Comment
Betrayal Aversion: Evidence from Brazil, China, Oman, Switzerland, Turkey, and the United States: Comment
Bolton, G.E., | American Economic Assn | 2010 ,
2
ERC: A Theory of Equity, Reciprocity, and Competition
ERC: A Theory of Equity, Reciprocity, and Competition
Bolton, G. E., | American Economic Assn | 2000 ,
3
Health Marketing: Understanding Consumer Response to Risk and Remedy Messages
Health Marketing: Understanding Consumer Response to Risk and Remedy Messages
Bolton, L.E., | Association for Consumer Research | 2008 ,
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