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1
License to Lapse: The Effects of Weight Management Product Marketing on a Healthy Lifestyle
License to Lapse: The Effects of Weight Management Product Marketing on a Healthy Lifestyle
Amit Bhattacharjee, | Association for Consumer Research | 2010 ,
2
Escaping the crosshairs : reactance to identity marketing
Escaping the crosshairs : reactance to identity marketing
Amit Bhattacharjee, | Association for Consumer Research | 2010 ,
3
Constraints and Consequences ; Psychological reactance in consumption contexts
Constraints and Consequences ; Psychological reactance in consumption contexts
Amit Bhattacharjee, | Association for Consumer Research | 2010 ,
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